Cultural Considerations

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due sunday 4/29/18 600-800 words

 

You are speaking on the phone with Mike when he asks about what sort of cultural aspects you are considering in this plan.

You think about this and say, “There may well be some considerable  cultural differences that need addressing. I remember last year when  there was a language mix-up with a doll. It was just saying 'I love you'  in a different language, but it sounded like 'kill mommy.' It’s funny  now, but imagine being the marketing team in that building!” Both of you  laugh as you hang up the phone, but the memory does get you thinking  seriously about cultural differences. Complete the following:

  • What cultural considerations should you take into account for your strategy?  
  • Will this negatively impact your current strategy?  
  • Does this change your approach? Why or why not?

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