CRM at Minitrex

Need a Case Study Paper in APA format with 4 citations and 4 references in 600-700 words with no plagiarism with Abstract, Below questions answered and Conclusion.

Textbook - IT strategy : Issues and Practices

Discussion Questions

1. Explain how it is possible for someone at Minitrex to call a customer and not know

(a) that this is a customer and (b) that this is the third time this week that they had

been called.

2. Outline the steps that Bettman must take in order to implement CRM at Minitrex. In

your plan be sure to include people, processes, and technology.