Critical analysis

Critical Analysis of a short video

Sarah McLachlan Animal Cruelty Video (2 min video)

* 3 sentence summary of video.

* Problem the video is trying to address.

*  What elements of video would you consider to be good? Explain.

* List few things that are problematic and aren't working? Explain.

* Do you think the video is successful or not successful in conveying its overall message? Will the

 intended audience be persuaded to do what video wants them to do?

* Where does the video use logos?

* Where does the video use pathos?

* Where does the video uses ethos?