Creating a (brief) international plan for a hotel of your choice in Saudi Arabia.

This assessment is an individual assessment. You need to provide a written international report for a hotel in Saudi Arabia.

Word count:

Between 1500 and 3000 words.

International plan Weighting

Briefly explain the chosen hotel 10%

Considerations (select from the below depending on relevance) 20%

History and Geography factors

Political environment (trade)

Legal factors

Cultural factors

Develop Marketing Strategies

Segmentation and targeting 10%

Adaptation to the new market 20%

Select only one of the following: 20%

Mode of entry (see details in materials):

− Exporting

− Contractual agreement

− Strategic alliance

− Ownership