Course Work

. What tools (refer to Slide 22&23) would you recommend employing to achieve integrated brand promotion for Under Armour? (7 points)

You should research Nike and Adidas IBP strategy to get ideas as well. 

2. Explain how you would coordinate those efforts recommended in point #1 to ensure maximum effectiveness. (3  points) 

3. Comment (by replying to) one of your peer's posts by Identifying ONE new idea that you did not think of. (5 points)