Coreys CMGT 558 WK 5

This week, you will continue your work from the Wk 3 Apply assignment by drafting a presentation to promote the innovation project to the executive team of your chosen organization.

Review the project information in the Wk 3 - Apply: Signature Assignment – Innovative Business Case and incorporate it into your presentation. Include key assumptions and a clear description of the elements listed in the instructions below.

Create a 10- to 15-slide presentation in which you complete the following:

• Describe your Innovation Project.
• Explain the customer problem your product will solve.
• Outline how the project aligns with the company’s strategy.
• Outline the Innovation Project’s:
• Target customer(s)
• Pricing strategy
• Potential market size
• Outline the potential competition and the strategies for intellectual property protection.
• Design a development strategy and a schedule for the innovation project, including the organizational structure and development methodologies.