Content

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  • What and where – what is the content and where did you find it?
  • The main message – does it track with what you believe about the brand messaging?
  • Target audience – is the content designed to connect with the right audience and in the right place?
  • Call to action – is there some kind of directive in the content?
  • Further steps – what other further steps are within the content piece?
  • Metric used for measurement – what metrics do you think are being used to monitor effectiveness?
    • 5 years ago
    • 12
    Answer(1)

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    • attachment
      CONTENTAUDIT.xlsx