Consumer Psychology FInal Project.//Due 13/12/2020
Follow the instructions below!!!!
- Assume you are the Head of Marketing Communication in the company
- Form a team of 4 – 5 students
- Select a company or a brand for a new marketing plan (which may last for about 1 year) and explain to us how you want design your strategic marketing plan by understanding the consumer behavior.
- Budget CAD 60,000
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- StrategicMarketingPlanforStarbucks.docx
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