Consumer Interview Paper

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Paper: Consumer Interview

Interview someone who is a member of an organization such as a gym, club, church, or organization. In your interview, seek out if and how Maslow’s Hierarchy of Needs concepts are “in play” with your associates’ choice of gym, club, church, or organization and their being involved there.   


Separately, look at the organization (gyms, clubs, churches, etc) and describe if and how they promote themselves based on Maslow’s Hierarchy of Needs.  Just in case, if they don’t, how should they promote themselves?


Paper length: 2-4 pages

Format: APA Format

Required References: 2-3

  • CB4 (5th ed.). Babin, Barry, & Harris, Eric. (2013). Mason, OH: Cengage/Southwestern. 
  • Plus 1-2 additional reference.
    • 9 years ago
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