CONSUMER BEHAVIOR UNIT 1 DB 2

Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions with your classmates. Be substantive and clear, and use examples to reinforce your ideas.

All people are influenced, including you. People sometimes buy things because they want them rather than because they need them. Sometimes, they only want things because others have them. Consumers' buying behaviors are often affected by social, cultural, and group influences. Consider a product or service that you bought recently.

Identify the product or service, then answer the following questions:

• Why did you purchase the product or service?
• Were you were influenced by a cultural trend, or did you covet a friend’s purchase?
• What is 1 social influence that could prompt you to buy a different product or service in the future?
• Based on your purchase, what is 1 social, group, or anthropological perspective that applies to your purchasing decision?