Consumer Behavior, Target Marketing, Branding

CH5 • Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment.

CH5 • Identify the needs that cause your target market to buy.

CH6 • Create a written positioning statement that identifies:

• Your organization's product/service
• Your target market - Needs that cause your target market to buy including emotional and

      logical drivers - How your product solves the target market's needs

• What makes your organization different from its competition

CH4 • Include sources of secondary research that support your analysis