Consumer Behavior

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Develop a 10- to 12-slide Microsoft® PowerPoint® presentation, with notes on each slide, in which you relate consumer behavior and social media influence. Address the following:  

•  Define consumer behavior, and how it relates to marketing.  

•  Select a recent purchase and describe how social media and word of mouth influenced your decision.  

•  Provide a minimum of three (3) examples of social media in your decision, such as screen shots or video.

•  Cite the assigned reading and at least one outside reference (minimum of two references).

Format your presentation consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.

Materials

  • Impact of Cultural Values on Consumer Behavior Grading Guide
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