Conduct a strategic analysis of "JCPennys" current financial operations.

Apply: Signature Assignment: Strategic Analysis

In Week 2, you completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in the marketplace. Now you will shift your focus to look at a company that is failing or experiencing challenges in the area of financial performance. (USE JCPennys)

Select and research "JCPennys", since they are having financial difficulties or is on the brink of bankruptcy. 

Review “Where Can I Find a Company's Annual Report and Its SEC Filings?” from Investopedia.

Conduct a strategic analysis of "JCPennys" current financial operations. Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.

Write a 1,050- to 1,400-word analysis. When writing your analysis, complete the following:

• Evaluate the company’s current financial plan, including charts and/or graphs showing financial data from the struggling company and make recommendations for improvement.
• Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.
• Create a plan to implement the strategies you selected.

Include APA-formatted in-text citations and a reference page with at least 3 sources.