Components of a Marketing Plan

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 Components of a Marketing Plan 


Analyze how your company (McDonald’s) will implement the New-Product Development Process (seven stages below) to bring your product/service (creating a salad bar) from concept to commercialization. (300 words)


The Company is McDonald’s

The Product/Service is a salad bar


1. Idea generation.

2. Idea screening.

3. Concept testing.

4. Business analysis.

5. Product development.

6. Test marketing.

7. Commercialization.


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    kim woods
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