Competing with a Goliath
raiffergusonInstructions:
- Answer a minimum of 2 questions out of 3
- Each post should be 150 words minimum
Q1. What is Tela's positioning and how well is it working?
Q2. Which of the four brand positioning options should Tela pursue? Which criteria are you using to evaluate each option?
Q3. What special challenges does Tela face as a second mover?
7 years ago
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