Company and Brand Information

The project deliverables for Section I are as follows:

• Visit your favorite store where your product is distributed, either a brick-and-mortar (BAM) store or virtual store.
  • Study the store and the product’s return policy.
• Develop a brief PowerPoint presentation identifying the company, the brand you selected, and your store’s customer service policy. 
  • Find a competitor, and analyze its policy. What are some of the similarities and differences?

The requirements for your PowerPoint presentation are as follows:

• 100–150 words of speaker notes per slide
• Title and reference slides (2 slides)
• Specifics and explanation of store customer service and product policies for each store (2–3 slides)
• Comparison of the 2 policies (3–4 slides)
  • 1 positive aspect about both policies
  • 1 negative aspect about both policies
  • 1 way you would update or change the policy for today’s customer, and why you would choose to make that change