communication, ethics

After doing the readings (ch. 7-10), answer BOTH of the following questions in depth and with reference to the text:

2) a) Explain the origin and development of the Magic Bullet Theory---how does it relate to human nature, social order, propaganda and potential (negative) media effects?

    b) How was the Magic Bullet Theory discredited and was it ever valid? Explain Limited Effects and Minimal Effects Theories as alternative perspectives.

Mass communication theories