Collateral Design

. Research and Exploration Week 3, 200pts



Find 5 competitors both within and outside of Colorado



Define 3 personas of typical visitors to outdoor parks



Create style boards showing type, color, line work, trends



List and successful campaigns and collateral materials and show examples



Organize your research into a presentation with sections, descriptors, and visual 

examples

Competencies Met:

Research and design collateral materials appropriate for specific target 

markets; Demonstrate research and writing skills