cmr495Individual Case: Skullcandy

should include eight areas:

The history, development, and growth of the company over time

The nature of the external environment surrounding the company

The identification of the company’s internal strengths and weaknesses, and whether it has sources of sustainable competitive advantage

A SWOT analysis

The kind of corporate-level strategy that the company is pursuing

The nature of the company’s business-level strategy

The company’s structure and control systems and how they match its strategy

Recommendations