cla2 final global business

You will complete the transnational plan you started in week 2. To complete CLA2 please

follow the guideline provided below:

IDENTIFYING HUMAN RESOURCES FOR GLOBAL BUSINESS ACTIVITIES

● Staffing

● Training & Development

● Performance Appraisal

● Compensation

MANAGING INTERNATIONAL FINANCIAL AND BUSINESS RISKS

● Economic and Financial Risks

● Social and Cultural Risks

● Political and Legal Risks

● Action Plan

PRODUCT AND TARGET MARKET PLANNING

● Product Concept

● Product Life Cycle

● Branding And Packaging

● Target Market

DESIGNING A GLOBAL DISTRIBUTION STRATEGY

Infrastructure Analysis

● Distribution Barriers

● International Intermediaries

● Distribution Channel

PLANNING A GLOBAL PROMOTION STRATEGY

● Promotional Goals

● Business Environment

● Media Plan

● Promotional Strategy

SELECTING AN INTERNATIONAL PRICING STRATEGY

● The Economic Environment

● Cost Analysis

● Demand Analysis

● Competitor Analysis

DETERMINING ORGANIZATIONAL FINANCIAL RESULTS

● Revenue Sources

● Operating Costs

● Start-Up Costs

● Profitability

MEASURING INTERNATIONAL BUSINESS SUCCESS

● Financial Gains

● Economic Benefits

● Social Benefits

● Social Costs