Choose and compare three organizations in the same industry and contrast the way each uses corporate communication (media, social media, website, interviews, YouTube, etc.). Please summarize how each use corporate communication; however, the essay should

Choose and compare three organizations in the same industry and contrast the way each uses corporate communication (media, social media, website, interviews, YouTube, etc.).

Please summarize how each use corporate communication; however, the essay should focus on a comparative evaluation of the effectiveness of the three organizations based on the principles discussed in your readings for the week.

• Have a clear central thesis summarizing the results of the analysis.
• Demonstrate a clear application of the conceptual material to the case.
• Provide a succinct explanation of and support for the assessments made.