choose an existing product (already in the market). Identify the product market. You are not required to estimate its demand curve.

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You are going to examine the background factors of demand for this product now as of September 2018 by answering the following:

- What drives the preferences of the consumer of this product?Document with data.

- Describe the demographics of the consumer, including consumer's current income. Document with data.

-Identify and document with data the product closest substitutes (major competition).

- Describe any documented forecasts for product price changes over the next year.

- How might expected future macroeconomic changes affect demand for the product over the next year?


use at least five sources and attach documentation

no more than 250 words.

  • 8 years ago
  • 10
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    product.docx