Chapter Reflection

 Q3. Find and describe some companies that use influencer marketing. Do you have enough evidence that this strategy has improved the sales of the companies?  

 

 

Q5. Nokia was very successful in the handphone market. 

• Nokia’s market share was very high compared to Apple and Samsung.
• Look at the market share now. Where is Nokia in terms of market share?
• What happened to the Nokia H/P business?
• Why Nokia lost its high market share?
• If you were the CEO of Nokia, what would you do to come back?
• What did you learn from this?
• Analyze your reasons.

 Q7. What is the primary Social Media Strategy of Starbucks? Describe it.