chapter Q&A

  Chapter.2

9. Collect data on beer consumption in your country for the latest available year. Calculate the per capita consumption for your country and compare it with other countries where data is available. What accounts for possible differences?

Chapter.3

Describe a marketing research problem in which an observation method could be used in combination with another marketing research method.

Chapter.4

5. The Coca Cola Company has asked you to conduct online focus group with worldwide heavy users of soft drinks. Which problems would you foresee with starting up such worldwide online focus groups?