Chapter in Theory essay ch 5

fter reading the assigned textbook chapter, one student per team will answer a set of chapter-related questions (listed on CC) based on an imaginary business using a random word generator (https://wordcounter.net/random-word-generator; generate 3 words and be creative). Importantly, exhibit critical thinking. (No need to summarize the chapter.) Format: about 2-3 pages long, 1” margins, Times New Roman 12 point font, 1.5 line spacing, with page numbers.  

So pretty much makeup company based on 3 randomly generated words

Answer following questions

Chapter 5 – Business-level Strategies / Generic Strategies

· Describe what does your firm do; what is your product or service? ; be sure to explain its position on the product value chain (i.e., is in manufacturing, wholesale, retail, etc.).

· What is your company’s generic strategy? Remember, you need to answer separately two questions: [1] what is the source of your competitive advantage, and [2] what is your market scope.

· What are the advantages and disadvantages of your generic strategy?

· Where are you positioned on the Value Creation Frontier? Explain.

· Describe the situation where your company changes its generic strategy to the opposite one, what would be needed to happen to make the change? (e.g., switch from Wide Low-Cost Leader to Focused Differentiation; or from Wide Differentiation to focus Low-Cost.)