chapter 5 and 6

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  1. Do you eat healthy, nutritious meals at least 5 times a week?
    _____ Yes         _____ No

  2. On a scale of 1 to 10 with 1 being least nutritious and 10 being very nutritious, how would you rate the nutrition of  ______(insert the product you have selected)

    (Least Nutritious) 1 ............5.............  10 (Most Nutritious)

  3. When was the last time you used this product?
    _______

  4. How often do you buy this product?
    a) Once a week
    b) Once a month
    c) Once in 6 months
    d) Rarely
    e) Never

  5. Overall, what are your feelings about this product in terms of nutritional value it offers?

 Main Post:  Provide information on who you interviewed and your experience with the interview process. Provide a general summary of responses. Then based on the responses you received as a result of interviews, state what inferences can you make about how the product was received? Use information from Chapters 5 and 6. For highest score, you must cite page numbers from the textbook that is relevant to your discussion. Discuss implications for marketing the product using the 4 P's of Marketing (Product, Price, Promotion, Place). Again, use page numbers from the textbook to support your inferences and implications.  

  • 7 years ago
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