Chapter 11 and 12
Kpatton14After reading Chapter 11, go to page 425 in your textbook and answer question 30. In your response, I want you to also explain why you chose the communications characteristic for each one.
"30. What communications characteristics would you use in an attempt to improve college students’ attitudes toward the following?
a. Buick
b. Levis
c. Volunteering at a local shelter
d. Yahoo!
e. MADD
f. White-water rafting"
Chapter 12 Discussion Assignment on VALS vs. PRIZM
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After reading Chapter 12, do you prefer the VALS or PRIZM system? Why do you prefer this system over the other?
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