Change Management

Value Innovation

Q.1 In Chapter #1 of Blue Ocean Strategy, Figure 1-2 is overlapping triangles describing Value Innovation. Using a Wall Street Journal  article as a reference (title/author/date) please analyize a "Value innovation" article and it highlights.

- I have attached the figure describing the Value Innovation below

- Name of textbook - Blue Ocean Strategy, Expanded edition- Kim, Mauborgne