(Ch. 18) Global Branding, Marvel and Disney (pp. 548-549)

Basically, answer any and all case questions you like. Format preference is Arial 10 font, 1.5 spacing. There's no need to repeat the case questions; just answer them.

Try to fill up one complete page with your analysis (target a word count of 500 or more). Sometimes the case will be too short and you will not be able to do this easily. Still, try to write all you can.