ch. 17

 Explore the websites of two IMC evaluation companies, such as Ameritest (www.Ameritest.net), Ipsos ASI (www.ipsos.com), Millward Brown (www.millwardbrown.com), or Sapient (www.sapient.com), and compare the services they offer. If you were looking for a company to evaluate a campaign for recall, which one would you prefer? Why? What if you were looking for a company to evaluate a campaign for digital impact? Why?  

 Instructions: After reading chapter 17, review question 17-11 at the end of the chapter. Submit a 1.5-2 page paper, double-spaced, 1" margins, using Times New Roman Font, to address question 17-11.  You do not need a header, simply include your first and last name, date and class (BA110) on the top of the first page. Your responses should discuss concepts from the chapter and how they relate to the questions asked.  Use the textbook and other sources as needed, and cite references used.