cb 460 unit4 DB

  Example provided for this assignment. I only need the outline. The company chosen is Tesla

For your Key Assignment, you will research and follow your favorite brand or store. You will also choose a product to follow throughout this session. Each section will be worked on separately throughout the class.

 The required Key Assignment sections are the following:

• Section I: Company and Brand Information
• Section II: Product Pitch Script
  • This section will optimize the perfect pitch for selling your brand. Include features and benefits of the product.
• Section III: Cross-Selling and Promotional Opportunities
  • This section will examine and recommend 2 complementing products for your brand, relevant to the customer’s lifestyle to build brand awareness and loyalty.
  • Develop 1 promotional campaign for selling these complementing products.
• Section IV: The Product Promise and Guarantee

*EXAMPLE*

Company and Brand Information

1. Walmart
2. Product ONN. 32 “ 720P HD LED  Roku Smart TV
3. Pitch – The convent Smart TV
4. The cross-sale – TV remotes, TV stands, and Wall mounts
5. The guarantee – Walmart allow 90 Days and Manufacturer Warranty

Customer Satisfaction and Product Guarantee plan

1. Customer Satisfaction
2. Testimonials
3. Dissatisfied Customers
4. Product Guarantee
5. Walmart product return policy
6. Manufacturer policy

Salesperson Attitude / Pitching product

1. Salesperson attitude
2. How they sell the product
3. How they pitch the product
4. Cross-selling
5. Salesperson attitude on the cross-sell
6. What items they cross-sell
7. Restate topic and pitch

 *EXAMPLE*