Cases in marketing

Student must develop a case study analysing a real marketing problem

Main task

Student must develop a case study analysing a real marketing problem situation where existing problem need to be solved. It should relate the theory to a practical situation;

• Synopsis/Executive Summary
• Outline the purpose of the case study
• Identify the theory that will be used
• Outline the issues and findings of the case study without the specific details.
• Summarise the major problem/s.
• Identify alternative solutions to this/these major problem/s
• Briefly outline each alternative solution and evaluate its advantages and disadvantages
• Choose which of the alternative solutions should be adopted.
• Briefly justify your choice explaining how it will solve the major problem/
• FORMAT
• Your submission must meet the following formatting requirements:
  • Submit one file(s) only.
  • Required file format for main submission: PDF.
  • Additional file format for additional deliverables: Choose an option.
  • Additional file requirements: Type additional requirement info or “None”.Other details:
  • Font size 12
  • Double-spaced
  • Number of words: 1000