CASES AND BLOG'S

PLEASE DO ON SEPARATE PAGES EACH ONE OF THEM.

Case 3: L' Oreal: At the end of Chapter #8.  Answer 3 questions: 

Case analyses need to have at least 300 words or 30 lines.

will need to respond to two other students' submissions.



Case 4: Axe vs Dove: At the end of Chapter #21.  Answer 3 questions

Case analyses need to have at least 300 words or 30 lines.

will need to respond to two other students' submissions.



BLOG's 

Blog #2: High Touch Promotions vs High Tech Promotions

nstructions: Answer the following prompt -  What is a high-touch promotion? Explain the difference between high-tech product/service positioning and high-touch product/service positioning in domestic and international markets. Can some products be positioned using both strategies? Explain.

will need to respond to two other students' submissions

Blog #3 Competitive Advantage

Instructions: Answer the following prompt -  How can a company measure its competitive advantage? How does a firm know if it is gaining or losing competitive advantage? Cite a global company and its source of competitive advantage.

will need to respond to two other students' submissions