Case Study: Zipcar

Queston 1:  Apply the resource-based view to Zipcar’s business model to show how information resources may be used to gain and sustain competitive advantage.

Question 2: Disc us s the synergy between the business strategy of Zipcar and information technology.

Question 3: What network effects are part of Zipcar’s strategy? How do they add value?

Question 4: As the CEO of Zipcar, what is your most threatening competition? What would you do to sustain a competitive advantage?