case study , principle of marketing

1-read this case study and write summary for the important main idea in the case by your own words (the problem if there is , then the solution then recommendation .

2-answer the questions with details and example and definition if need  related to marketing be carful do not copy from any website because they will put it in the plagiarism app write the answer for question in creative way.

instruction:

first write the summary.

second answer the question put more effort in question make it creative.

question :

1- What is Ford’s   corporate strategy? Describe Ford’s marketing strategies. How should Ford   alter its corporate and marketing strategies?

2- What are Ford’s core   competencies, and how is the company using these in its “One Ford” program?

3- How can Ford use   performance evaluation to stay on course toward the goals it seeks to   achieve?