Case Study: GEEK Squad – A New Business for a New Environment

 Read the case pages 95-97 in your text.

1. Watch the video supplement to the case at link tv/13e/v3-5 (Links to an external site.)Links to an external site.. 
2. Respond to the following case question. (Disregard the questions in the text.)
   
   You  have been asked to consult with the Best Buy marketing team. They are  specifically looking for recommendations as to specific promotional  activities you would recommend to encourage consumers who currently use  independent installers to switch to Geek Squad. To aid you in  formulating your recommendations, you  should consider past and present  consumer purchasing patterns;  conduct an environmental scan for Geek  Squad using each of the five environmental forces (social, economic,  technological, competitive, and regulatory); and identify key trends  likely to influence Geek Squad in the near future.