Case study assisgnment
Not Required
Mark
Learning Outcome
1.
Most managers of The Good Farm Company see the exchange of tactical information about (price) promotions between The Good Farm Company and the retail companies as difficult to accomplish. What are the advantages for the retail companies of exchanging more timely and more accurate information about promotions with The Good Farm Company?
(1000 words)
40%
1, 2, 3
2.
The information decoupling point only concerns information about changes in demand and market. This is information that flows upstream in the supply chain. In the poultry supply chain, living chickens and perishable products are exchanged. The Good Farm Company therefore not only have to take into account variations in demand, but also variations in supply. What information should flow downstream in the supply chain (to the poultry processor) so that The Good Farm Company is able to match supply with demand in a better way? How such information could contribute to performance improvement at the company? (1000 words)
50%
1, 2, 3
3.
Academic Rigour
Your assignment should clearly include the academic insight, i.e. the concepts and the supporting references involved, indicated in the report and listed in the references and bibliography.
10%
TOTAL MARKS:
100%
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