Case Study and Strategic Plan

  

Read the Walt Disney Company  case, and from the perspective of an executive with the firm, prepare a strategic plan to grow the business over the next three years. The years are 2020, 2021, 2022 and beyond.. 

http://robins.richmond.edu/documents/cases/WaltDisney.pdf

Your strategic plan must be future-oriented and include the following:

1. A      critique of the company’s mission statement based on the article ‘Mission      Statements ’ http://onstrategyhq.com/resources/mission-statements/#Defining%20Your%20Mission
   1. "The       mission of The Walt Disney Company is to be one of the world's leading producers       and providers of entertainment and information. Using our portfolio of       brands to differentiate our content, services and consumer products, we       seek to develop the most creative, innovative and profitable       entertainment experiences and related products in the world."
2. One- to      two-sentence vision statement for the company.
3. An      assessment of the targeting and segmentation strategy of the company      within its five major segments.
4. An      evaluation of the external environment (industry, market, and the general environment),      and the internal situation (core competencies, brand reputation and      loyalty, and customer-value proposition) of the company.
5. A SWOT      analysis detailing on the strengths, weaknesses, opportunities, and      threats that may affect the organization. Choose three or four areas from      your SWOT analysis and explain why the areas you have chosen are essential      to your strategic plan. NOTE: The student’s previous SWOT analysis is at      the very end of this document. Please do not copy word-for-word. Only use      the previous SWOT analysis as a reference to complete item #6 of the      assignment.
6. An      assessment of the implications of digital TV and internet-based business      models on the strategies of the company.
7. An      evaluation of the factors determined Disney’s international      diversification strategies. Use the analytical framework proposed for the      study of global media conglomerates (fig 9.4.- on page two. 
   1. Chan-Olmstead, S.M.       (2005). Competitive       strategy for media firms. London: Routledge.

     

It is also highly recommended that you search through the specialized journals in media management (e.g., Journal of Media Economics, Journal of Media Business Studies, International Journal of Media Management, and Academy of Management Journal).

The strategic plan

· Must be 12 to 15 double-spaced pages in length (not including title and references pages) and formatted according to APA style.

· Must include a separate title page with the following:

· Title of  strategic plan

· Student’s name

· Course name and number

· Instructor’s name

· Date submitted

· Must use at least five scholarly sources in addition to the course text. Remember to incorporate information that you have learned from this course as well as your personal experience.

· Must document all sources in APA style as outlined in the Ashford Writing Center.

· All writing must be original work. 

Follow the grading rubric below:

Total Possible Score: 20.00

Critiques the Company’s Mission Statement

Total: 2.50

Distinguished - Comprehensively critiques the company’s mission statement. The critique is fully supported with reference to the ‘Mission Statements’ article. 

Proficient - Critiques the company’s mission statement. The critique is supported with reference to the ‘Mission Statements’ article, but is slightly underdeveloped.

Basic - Partially critiques the company’s mission statement. The critique is minimally supported with reference to the ‘Mission Statements’ article and is underdeveloped. 

Below Expectations - Attempts to critiques the company’s mission statement; however, the critique is not supported with reference to the ‘Mission Statement’ article and is significantly underdeveloped. 

Non-Performance - The critique of the company’s mission statement is either nonexistent or lacks the components described in the assignment instructions.

Writes a One to Two Sentence Vision Statement for the Company

Total: 2.00

Distinguished - Writes a one to two sentence vision statement for the company. The rationale is thoroughly supported with scholarly sources.

Proficient - (Writes a one to two sentence vision statement for the company. The rationale is supported with scholarly sources, but is slightly underdeveloped.

Basic - Writes a one to two sentence vision statement for the company. The rationale is minimally supported with scholarly sources and/or is underdeveloped. 

Below Expectations - Attempts to writes a one to two sentence vision statement for the company; however, the rationale is not supported with scholarly sources and/or is significantly underdeveloped.   

Non-Performance - The one to two sentence mission statement for the company is either nonexistent or lacks the components described in the assignment instructions.

Assesses the Targeting and Segmentation Strategy of the Company Within Its Five Major Segments

Total: 2.00

Distinguished - Thoroughly assesses targeting and segmentation strategy of the company within its five major segments. The assessment is thoroughly supported with scholarly sources.

Proficient - Assesses targeting and segmentation strategy of the company within its five major segments. The assessment is supported with scholarly sources, but is slightly underdeveloped.

Basic - Partially assesses targeting and segmentation strategy of the company within its five major segments. The assessment is minimally supported with scholarly sources and/or is underdeveloped.

Below Expectations - Attempts to assess targeting and segmentation strategy of the company within its five major segments; however, the assessment is not supported with scholarly sources and/or is significantly underdeveloped.

Non-Performance - The assessment of the targeting and segmentation strategies of the company within its five major segments is either nonexistent or lacks the components described in the assignment instructions.

Evaluates the External Environment and the Internal Situation of the Company

Total: 2.00

Distinguished - Thoroughly evaluates the external environment and the internal situation of the Company. The evaluation is fully supported with reference to the article and other scholarly resources. 

Proficient - Evaluates the external environment and the internal situation of the Company. The evaluation is supported with reference to the article and other scholarly sources, but is slightly underdeveloped.

Basic - Partially evaluates the external environment and the internal situation of the Company. The evaluation is minimally supported with reference to the article and other scholarly sources and/or the evaluation is underdeveloped.

Below Expectations - Attempts to evaluate the external environment and the internal situation of the Company; however, the evaluation is not supported with reference to the article and other scholarly sources and/or is significantly underdeveloped.

Non-Performance - The evaluation of the external environment and the internal situation of the Company is either nonexistent or lacks the components described in the assignment instructions.

Conducts a SWOT Analysis and Chooses Three or Four Areas From the SWOT Analysis and Explains Why the Areas are Essential to the Strategic Plan

Total: 2.00

Distinguished - Conducts a comprehensive SWOT analysis and chooses three or four areas from the SWOT analysis and explains why the chosen areas are essential to the strategic plan. The explanation is thoroughly supported with scholarly sources.

Proficient - Conducts a SWOT analysis and chooses three or four areas from the SWOT analysis and explains why the chosen areas are essential to the strategic plan. The explanation is supported with scholarly sources, but is slightly underdeveloped.

Basic - Conducts a partial SWOT analysis and chooses three or four areas from the SWOT analysis and partially explains why the chosen areas are essential to the strategic plan. The explanation is minimally supported with scholarly sources and/or is underdeveloped. 

Below Expectations - Attempts to conduct a SWOT analysis and choose three or four areas from the SWOT analysis and explain why the chosen areas are essential to the strategic plan; however, the explanation is not supported with scholarly sources and/or is significantly underdeveloped. 

Non-Performance - The SWOT analysis and the explanation of the areas that are essential for the strategic plan is either nonexistent or lacks the components described in the assignment instructions.

Assesses the Implications of Digital TV and Internet-Based Business Models on the Strategies of the Company

Total: 3.00

Distinguished - Thoroughly assesses the implications of digital TV and internet-based business models on the strategies of the company. The assessment is thoroughly supported with scholarly sources.

Proficient - Assesses the implications of digital TV and internet-based business models on the strategies of the company. The assessment is supported with scholarly sources, but is slightly underdeveloped.

Basic - Partially assesses the implications of digital TV and internet-based business models on the strategies of the company. The assessment is minimally supported with scholarly sources and/or is underdeveloped.

Below Expectations - Attempts to assess the implications of digital TV and internet-based business models on the strategies of the company; however, the assessment is not supported with scholarly sources and/or is significantly underdeveloped.

Non-Performance - The assessment of the implications of digital TV and internet-based business models on the strategies of the company is either nonexistent or lacks the components described in the assignment instructions.

Evaluates the Factors That Determined Disney’s International Diversification Strategies

Total: 3.00

Distinguished - Thoroughly evaluates the factors that determined Disney’s international diversification strategies. The evaluation is thoroughly supported with the textbook and other scholarly sources.

Proficient - Evaluates the factors that determined Disney’s international diversification strategies. The evaluation is supported with the textbook and other scholarly sources, but it is slightly underdeveloped.

Basic - Partially evaluates the factors that determined Disney’s international diversification strategies. The evaluation is minimally supported with the textbook and other scholarly sources and/or is underdeveloped.

Below Expectations - Attempts to evaluate the factors that determined Disney’s international diversification strategies; however, the evaluation is not supported with the textbook and scholarly sources and/or is significantly underdeveloped.

Non-Performance - The evaluation of the factors that determined Disney’s international diversification strategies is either nonexistent or lacks the components described in the assignment instructions.

Critical Thinking: Explanation of Issues

Total: 0.50

Distinguished - Clearly and comprehensively explains the issue to be considered, delivering all relevant information necessary for a full understanding.

Proficient - Clearly explains the issue to be considered, delivering enough relevant information for an adequate understanding.

Basic - Briefly explains the issue to be considered, delivering minimal information for a basic understanding.

Below Expectations - Briefly explains the issue to be considered, but may not deliver additional information necessary for a basic understanding.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions. 

Critical Thinking: Evidence

Total: 0.75

Distinguished - Employs persuasive and applicable information from credible sources to develop an ample analysis or synthesis of the topic. Viewpoints of experts are scrutinized thoroughly.

Proficient - Employs applicable information from credible sources to develop an analysis of the topic.

Basic - Identifies applicable information from credible sources, but may neglect the application of such information toward the analysis of the topic. 

Below Expectations - Presents information from external sources, but such information may lack credibility and/or relevance. Neglects to apply such information toward the analysis of the topic.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Critical Thinking: Conclusions and Related Outcomes

Total: 0.75

Distinguished - Conclusions and related outcomes are logical and clearly reflect an informed evaluation and the ability to place evidence and perspectives discussed in priority order.

Proficient - Conclusions and related outcomes are logical and reflect an informed evaluation and the ability to place evidence and perspectives discussed in priority order.

Basic - Conclusions and related outcomes are identified and minimally reflect an informed evaluation and the ability to place evidence and perspectives discussed in priority order.

Below Expectations - Conclusions and related outcomes are not logical or reflective of an informed evaluation and the ability to place evidence and perspectives discussed in priority order.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Written Communication: Control of Syntax and Mechanics

Total: 0.25

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Written Communication: APA Formatting

Total: 0.50

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. 

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Written Communication: Page Requirement

Total: 0.25

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages. 

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages. 

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.   

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Written Communication: Resource Requirement

Total: 0.50

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Use the student’s previous assignment on SWOT to accomplish item #6 above. The entire student’s paper is copied below. Do not copy text word for word. Please use text below to align the SWOT to the instructions of the current assignment.