CASE STUDY 5

For this assignment, you will be analyzing Sysco Corporation, a multinational food organization that distributes its food-related products to a large business-to-business (B2B) customer base. Their customers include restaurants, healthcare organizations, educational facilities, hotels/lodging, and a variety of other B2B companies. Research Sysco Corporation, and evaluate the effectiveness of its distribution strategies. Remember to include theoretical concepts, practical managerial thinking, and supporting research. Begin with a brief introduction of Sysco as a company, and then respond to the following questions.

1. How does distribution impact the overall marketing mix within a B2B scenario?
2. Explain the distribution process at Sysco with an eye on the complexities associated with this B2B company.
3. How does Sysco manage the high volume of sales towards an efficient and profitable business model?
4. What is your recommendation for Sysco with respect to improving their distribution strategies?

Your case study should be at least two pages