Case Study 3

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FinalNPV.docx

1. NEW FINANCIAL PROJECTIONS (3 years)

You must create:

· Projected Income Statement (without strategy)

· Projected Income Statement (with strategy)

· Projected Balance Sheet (without & with strategy)

· Projected Cash Flow Statement (without & with strategy)

✔️ “Without strategy” = business continues as-is ✔️ “With strategy” = ONLY change the accounts impacted by your chosen strategy

🔹 2. NPV CALCULATION (Net Present Value)

This is the single most important calculation.

How to calculate it:

Step 1 — Find initial cost (cf0)

From your cost analysis tab (software, equipment, hiring, marketing, training, etc.)

Step 2 — Each year, compute:

👉 Cash flow = EBIT (with strategy) – EBIT (without strategy) This is the benefit/return of implementing the strategy.

Step 3 — Use discount rate (r)

Usually your opportunity cost of capital (8–12%).

Step 4 — Plug into NPV formula

Most students use Excel:

=NPV(r, year1_cashflow, year2_cashflow, year3_cashflow) + cf0

✔️ If NPV > 0 → your strategy is financially GOOD ✔️ If NPV < 0 → your strategy does NOT add value

🔹 3. IMPLEMENTATION PLAN (final written section)

This goes in the Word document:

You must state:

Who

· Which departments/roles carry out the strategy

What

· Key actions and milestones

· What needs to be purchased, upgraded, launched, hired, or changed

How

· Processes, training, software, resources needed

· Costs must align with your cost sheet

When

· A clear timeline (Year 1 → Year 3)

📦 When these three items are completed, the assignment is DONE.