Case Study

Using the attached case study answer the following:

1. As of 2016, how well had Axel Springer turned disruptive technological change into sustainable change within its core German market?
2. What are the three most important things that Axel Springer did to crate sustainable digital change?
3. How should Axel Springer ensure that it stays ahead of future disruptive developments within the global media sector, such as the increasing influence of social media?
4. Can a major German publisher such as Axel Springer make a dent in English-speaking markets, such as Britain and America? If so, how?
5. What are Axel Springer’s biggest threats from both a technology and company perspective? What specific action plan would you suggest to direct how management should address these threats?
6. What is Axel Springer’s “Minimum Winning Game: to the next 24 months? Why?