Case Study

• Pick a company (one that we have not done in class) and tell me what should be their strategy for the next 5 years? The company must have more that 5 physical locations or an e-commerce company that ships nationwide. 
  • Must be at least 5 paragraphs, but no more than 10 
  • Use at least 2 concepts and that we have learned in class to support your argument. 
  • Include Porter’s Five Forces and SWOT Analysis in the Appendix. 

Company can be IKEA or Dunkin'