Case study


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Case Study Instructions and Requirements

Please review the following before preparing the Case Study Assignment:

Academic Integrity:

All forms of academic dishonesty are prohibited at Valencia College. Academic

dishonesty includes, but is not limited to, acts or attempted acts of plagiarism,

cheating, furnishing false information, forgery, alteration or misuse of documents,

misconduct during a testing situation, facilitating academic dishonesty, and misuse

of identification with intent to defraud or deceive.

Students may be subject to both the Student Code of Conduct and academic

sanctions as determined in the academic judgment of the professor in cases where

there is a combination of alleged violations of academic and non-academic


Any student determined by the professor to have been responsible for engaging in

an act of academic dishonesty shall be subject to a range of academic penalties

(apart from any sanctions that may be imposed pursuant to the Code) as determined

by the professor which may include, but not be limited to, one or more of the

following: loss of credit for an assignment, examination, or project; a reduction

in the course grade; or a grade of "F" in the course.



• Each Case Study is worth 5% of the final course grade.

• The Content Pages must contain a MINIMUM of 600 words but no more than 1,000

words (You will lose 30 points if you do not meet this minimum requirement.)

• Each Case Study must be submitted in Microsoft Word format – You will not be able to

upload any other format.

• It is your responsibility to follow ALL the Case Study Requirements. If you choose not to

follow the specific requirements and choose to write about another assignment, you have

failed this case study.

• It is YOUR responsibility to follow ALL the Case Study Requirements. If you choose not

to follow the specific requirements and choose to write about another assignment, you

have failed this case study.

• All Case Studies MUST be submitted using the Assignments link.

• If I cannot open your attached file, your document is late.


Grading Rubric:

Requirements: Points: Cover Page: (A separate page that contains your name, date, name of course, Case Study name) 10

Content: (Minimum of 600 words – must be in your own words – DO NOT PLAGIARIZE)

You MUST footnote any content that is not original. include the three questions in your finalized

submittal in the same order as they appear in the instructions for each case study and use them as

Section Headings (USING BOLD TYPE) for formatting your submittal. Then write your paper in

complete sentences in third person voice using a narrative writing style. This is your original

analysis and solution. Therefore, a maximum of 20% of your case study submittal can be

direct quotes or paraphrasing another’s work. A one-point penalty for each percentage point

above the 20% maximum will be assessed.


Grammar: (One (1) point penalty for each violation of these basic directions.):

• Document MUST be left justified in a portrait format.

• Black (no other color!) 12-point Times New Roman or Arial typeface only. (Five (5)

point penalty for each page submitted with any color other than black).

• No background color on any page is acceptable. A five (5) point penalty will assessed for

each page that contains a background color.

• Write in third person voice (he, she, it, the company, etc.) only. Do not use first person

(I, we, and us) or second person (you, them) voice.

• Your content MUST be broken into paragraphs. The first line of all paragraphs should

be indented. Whole blocks of type are not acceptable. A 5-point penalty per page

submitted with no paragraphs.

• Numbers 10 or larger, type the number. Less than 10, type the word (one, two, etc.)

• Financial figures are to be written as $50 (not fifty dollars); $1,500 (not one thousand, five

hundred dollars); $1M (not one million dollars); $3.2B (not three billion, two hundred

million dollars).

• Never end your sentence with a preposition like ‘to, from, by, with, between, before, after or

during’. (E.g. The company could not have anticipated where the threat came from.)

• Always use italics for the name of a source (magazine, book or newspaper title) e.g. Wall St.


• Never use the words ‘sticking’ (instead use ‘placing’ or ‘inserting’ the product into the

market); ‘everyone’ (no product appeals to/or is used by everyone-ever!), ‘stocks’ (it is

‘stock’) or ‘came up with’ (use ‘developed’).

• Always capitalize the first letter of proper names.

• When you attach your project to the online drop box, use SINGLE MS Word file IN THE

ORDER YOU WANT IT PRINTED AND READ. No multiple MS Word file attachments

will be accepted. (10-point penalty per attachment for multiple documents submission).

• Always include page numbers on the bottom right corner of each page.

• Text MUST be double spaced. A 5-point penalty per page not double spaced.


Footnotes: In the Content Section, place an Arabic numeral by the information to be cited. Repeat

the number on the Bibliography page. Identify from which entry in your bibliography you obtained

the data. Include the page number(s) of the reference. What to footnote: Information not commonly

known such as facts, dates, quotes etc. Please use only Arabic numbers (1, 2, 3, etc.) One-point

penalty per entry for using Roman numerals. Internet Sources: Supply URL address including

all appropriate extensions. When in doubt—Footnote! Insert the footnote in the body of the



Bibliography (A separate page that must include all sources that were used for your Case Study) 10