case study

Southwest Airlines is the topic being discussed

Alternative Evaluation – Discuss the pros and cons of both alternatives. ½ page- 

Alternative Choice – Pick the most tenable solution from the two alternatives and explain why it

is the best option compared to the alternative solution. ½ page- 

Strategic Alternative Implementation

Develop a set of actions and an action plan to implement your chosen alternative. 1 page

General Conclusion ½ page