Case Study 2

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 must be original work.  both case studies are attached. 

Case Study 2: GE Healthcare (B): A CSR Dilemma


Read the case study titled “GE Healthcare (B): A CSR Dilemma” located in the 

Reviewing  the case study titled “GE Healthcare (A): Innovating for Emerging  Markets” may be helpful in supporting your arguments.

Write a two to three (2-3) page paper in which you:

  1. Determine two  (2) specific ethical issues that General Electric (GE) Healthcare faced  when implementing its strategy to introduce low cost diagnostic  equipment to developing countries. Recommend two (2) actions that GE can  take to resolve these ethical issues.
  2. Analyze the  concepts of professional and applied ethics and determine whether GE  Healthcare breeched these concepts in the development of its low cost  alternatives for diagnostic medical equipment. Provide one (1) specific  example to support your rationale.
  3. Determine  whether GE Healthcare has any responsibility in resolving the issue of a  preference for male children in cultures where its diagnostic  ultrasound products are sold. Recommend one (1) strategy that would  enable GE Healthcare to balance its responsibility of continued growth  and development with any ethical or moral concerns investors and human  rights groups might have regarding the use of its equipment in  controlling the birth rates of male children in some cultures.
  • 8 years ago
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