Case study

1.  Midtown Bistro, a local restaurant, has hired you to help them develop a new online business initiative. The company wants to use social networking actively in its marketing plan and integrate it into its Web site. In one or two paragraphs, identify three benefits that Midtown Bistro might hope to obtain from this initiative and then write one additional paragraph about how it might measure its achievement of each benefit objective. 

2.  In about 100 words, list and briefly describe four specific activities that a company might undertake in the formation of an online business initiative.