Case study

NO PLAGIARISM 

3 REFERENCES 

650 WORD COUNT (Questions not included)

1. What are some of the features of the Indian market that make it an attractive domestic market to Tata Motors?

2. Prepare a SWOT analysis for Tata.

3. What does a five forces model look like for Tata in the

global automotive market?

4. What are the key success factors for a global auto-

mobile major?

5. As mentioned in the case, the international success strategies for Tata were “to consolidate position in

the domestic market and expand international footprint through development of new products by leveraging in house capabilities, acquisitions, and strategic collaborations to gain complementary capabilities.” Did Tata achieve these goals? Please elaborate your answers with examples from the case.

6. Ravi Kanth said that international success will take place through focused positioning and marketing in selected countries. Do you agree with his view

The requirements below must be met for your paper to be accepted and graded:

• Write 650 words using Microsoft Word in APA style, see example below.
• Use font size 12 and 1” margins.
• Include cover page and reference page.
• At least 80% of your paper must be original content/writing.
• No more than 20% of your content/information may come from references.
• Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
• Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.