case study
muyi- What was Chipotle's Big Idea?
- Do you think the big idea was connected to market research about the food preferences and eating habits of consumers?
- In what ways was marketing and public relations integrated in this campaign?
- If yes, what was the news hook? Be specific. Think of things that have appeared in the news that might relate to this campaign.
- What went wrong? What principles of Issues Management or Crisis Management weren’t followed?
6 years ago
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