Case Study

 This case study will cover the week seven reading material.

Shulman, J. D., Coughlan, A. T., & Savaskan, R. C. (2010). Optimal reverse channel structure for consumer product returns. Marketing Science, 29(6), 1071-1085,1166,1168.

 This study will need your full attention to cover the study at hand. Evaluate the study and give a full report of your understanding of the issue at hand. Evaluate the issue of charging a return fee; would it fly in today's society? Acquire five citations of the tendencies of consumers that would agree with you. Also, as a graduate student, there must be a way to practice making an educated evaluation of data placed before you. Please remember this is an academic paper and 3rd person is required.

The case study will be 3-5 pages. The project must include a title page, table of contents, abstract, and a reference page. The project will demonstrate the knowledge acquired through course work completed to date. The project is an application of this knowledge and requires the student to analyze and interpret the topic of interest. For added resources to use on this assignment and the research paper on APA, writing, and grammar.