case study

1.    Using the PESTEL and Porter's 5 Forces models (provide your analysis of each force), what are the current forces in the external environment that might affect McDonald’s strategy?

2.    Using a Value Chain Analysis, identify the sources of competitive advantage does McDonald’s have?  

3.    Identify their business-level and corporate level strategies it employs.

4.    Analyze the financial data provided.   All data provided is in millions of US $.  What are the financial trends as indicated by the appropriate rations.

5. What other strategies could McDonald’s formulate to achieve a competitive advantage? 

Use the case and outside research to help you answer the case questions.  Be sure to cite sources and also have at least 60% of the paper be your original analysis work.